Reactivation

Reactivate dormant prospects when something has changed

To reactivate dormant prospects, a calendar-based follow-up is not enough: you need a new reason. Prosperian watches your past contacts and flags the moment a role, a company or someone's activity changes.

14-day free trial · No credit cardSee reactivation in a demo

What SDRs using it say

  • “I was pleasantly surprised by Prosperian. Cold calls, which used to be a chore, have become much smoother and more enjoyable. Between the power dialer, which lets me qualify and move from one call to the next at breakneck speed, and manual lead enrichment, it's the complete platform I needed to save time and focus on my sales.”

    Christian Foham, CEO's Right Hand | Growth & Outbound Prospecting

  • “As an SDR, Prosperian is a real advantage in time saved and convenience. My calls follow one another with no time wasted, and the tool is very easy to use.”

    Othmane Bayahya, Business Developer @ Bee Nice

  • “Prosperian made me more productive, with clear traceability on my day-to-day tasks as an SDR. I recommend it!”

    Louis Vimart-Camier, SDR @ Scal IA

A follow-up with nothing new rarely wakes a dormant prospect

Your CRM is full of contacts who said "not now". The problem is not forgetting them; it is following up with nothing new to say.

  • The calendar follow-up"Circling back as agreed": six months later, the prospect's situation may have changed, but your message has not.
  • The contact moved companyYour contact, who knew your offer, has left. They may be at a new account now, and their replacement has never heard of you.
  • Nobody watches the databaseReviewing hundreds of lost deals by hand never happens. They sleep until a competitor wakes them up.

What you win back when you reactivate dormant prospects on a signal

A dormant database becomes a source of conversations again, as long as you follow up at the right moment.

  • Former champions found at their new employer, who already know your offer.
  • Lost accounts that become worth another look when a new decision maker arrives.
  • Follow-ups that quote a new fact instead of "just circling back".
  • Quiet contacts spotted when they return to LinkedIn, so you reach out when they are paying attention again.
  • A CRM that works for you, with no manual review of lost deals.

Four signals that tell you when to reach out to a past prospect

Each one is tracked automatically. Some can be mentioned, others only help you pick the moment.

  1. Step 01Champion leftWhen a contact from a customer or a past meeting moves to another company, the signal fires. This tracking is free.
  2. Step 02Job changeThe profiles you follow are checked daily, for 1 credit per followed profile. A new role becomes a legitimate reason to get back in touch.
  3. Step 03Back on LinkedInA prospect returning to LinkedIn after 75 or more days of silence is flagged, for 8 credits per lead. This signal picks the moment; it is never quoted.
  4. Step 04New decision maker in an accountA lost account gets a new decision maker: it moves up the queue, with the suggested angle to approach it.

Reactivation checklist and a message for a champion who moved on

The checklist sets up a reactivation campaign. The message helps you reconnect with a former contact at their new company.

ChecklistReactivation checklist
  1. Export lost deals and meetings that went nowhere from your CRM.
  2. Remove contacts who asked not to be contacted again.
  3. Sort the rest by loss reason: timing, budget, competitor, silence.
  4. Turn on job change tracking for your key former contacts.
  5. Only follow up with contacts where a new fact has appeared.
  6. Write one message per type of fact: new role, new company, hiring, funding round.
  7. Never mention a return to activity or an email open: those signals only pick the moment.
  8. Call right away the people who reply or accept the invitation.

Message template · EmailMessage to a champion who moved on

Subject: congratulations on joining {company}

Hi {first_name},

I saw you joined {company}, congratulations on the new role.

We spoke back when you were at {previous_company}, about how to organize your team's prospecting.

Is that question coming up in your new team as well? If so, I would suggest a twenty-minute conversation, whenever suits you.

Hope the first weeks are going well,

Frequently asked questions

When does a prospect count as dormant?

When you have had no exchange with them for several months: a lost deal, a meeting with no follow-up, a "not now". The exact window depends on your sales cycle.

Can we reach out to a contact who changed companies?

Yes, and it is often the best follow-up: they already know your offer. A job change is one of the facts you can mention, unlike an email open or a website visit.

What does watching my past contacts cost?

The champion left signal is free. Job change tracking costs 1 credit per followed profile, and the back on LinkedIn signal 8 credits per lead.

What happens to my CRM data?

Prosperian syncs both ways with HubSpot and Pipedrive. Reactivated contacts and their new exchanges flow back in.

What about GDPR for past contacts?

B2B email prospecting relies on legitimate interest: a message tied to the recipient's role and one-click unsubscribe, applied by default. Before any follow-up, remove the people who asked not to be contacted.

Wake up the accounts that are moving again

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