Feature

Buying signal detection, sorted by urgency

Prosperian's buying signal detection watches your accounts around the clock and tells you which ones are moving. More than thirty signals, grouped into seven families, turn into a heat score with three dated reasons.

See my first signalsThe seven families

Spotting signals by hand means seeing them a week too late

Everyone knows a hiring push or a funding round opens a window. The hard part is knowing in time, for every account in your target.

  • Sources are scatteredJob ads, LinkedIn profiles, legal notices, press, your website analytics: nobody checks them all every morning.
  • A signal alone does not say what to doA funding alert without the right contact or angle ends up in a spreadsheet nobody opens again.
  • Not all signals are equalA pricing page visit and a company registration do not call for the same move. Without ranking, the team treats them all alike.

From buying signal detection to the call, in four moves

  1. Step 01You pick the signalsIn each family, you turn on what matters for your offer. Each signal's credit cost is shown before you switch it on.
  2. Step 02Prosperian detects and matchesEach event is tied to the right account, then to the right people. A company that is hiring surfaces its decision makers.
  3. Step 03The score decidesEvery signal feeds a 0 to 100 score: hot, warm or cold, with the three reasons behind it and their dates.
  4. Step 04Warm-up, then the callThe agent sends a first message by email or LinkedIn. Hot accounts move to the top of the power dialer queue, sorted hottest first.

Seven signal families, detected in one tool

The full list of signals and how to read them lives in our dedicated resource. Here is how the software groups them.

LinkedIn engagement
Reactions and comments on a post, on your competitors' posts or on profiles you follow, plus views of your profile and invitations received.
Job changes and hiring
Job changes on followed profiles, checked daily, and companies that are hiring, along with their decision makers.
Reactions to your messages
LinkedIn invitation accepted, email clicked or opened: enough to know who has already noticed you.
Champion left
A contact from a customer or a past meeting moves to another company. They already know your product.
Market signals
New decision maker, funding round, departure, department growth, merger, tool adoption or churn, event registration, return to LinkedIn after a long silence.
Legal notices and site visits
Public tenders, new establishments, capital or executive changes, business sales. And companies that visit your website, your pricing page or your demo page.

A buying signal opens a door, it does not sign a deal

  • A signal points to a good moment, not a confirmed need: the conversation still has to happen.
  • Some signals cost credits (1 to 48 per lead depending on the signal): turn on the ones that serve your offer, not all of them.
  • Tracking signals, such as an email open or a site visit, are never quoted to the prospect.
  • Detection does not replace a well defined target: on the wrong ICP, a good signal is still useless.

Signal detection serves teams with a clear target and too many accounts

It is for you if

  • You have more target accounts than your team can follow by hand.
  • You want call order to depend on what is happening at the prospect this week.
  • You already do outbound
  • You have a structured sales team
  • Several people prospect on the team
  • You already use a sales stack
  • Your reps spend time preparing their prospecting
  • They still call a lot of cold prospects
  • You want to prioritize accounts better

It is probably not for you if

  • Your market fits in twenty accounts you already follow personally.
  • You do no outbound prospecting at all
  • You only want mass emailing
  • You want to take humans out of selling

The checklist for picking your first buying signals

Three signals worked properly beat thirty switched on without a plan. This grid helps you sort.

ChecklistStarter signal selection
  1. List your last ten signed customers and note what happened at each one in the three months before.
  2. Keep one change signal (new role, hiring in {department}) and one market signal (funding round, department growth).
  3. Add a free engagement signal: invitations received, profile views or comments on your posts.
  4. If you replace a competitor, turn on tool churn or engagement with their posts.
  5. Check each signal's credit cost per lead and set a monthly budget.
  6. For each signal, write the sentence {first_name} can hear, and what you will never say.
  7. Set the heat score that moves an account into the call queue.
  8. After a month, compare meetings booked per signal and drop the one that brings nothing.

Frequently asked questions

Which buying signals does Prosperian detect?

More than thirty, in seven families: LinkedIn engagement, job changes and hiring, reactions to your messages, champion left, market signals, public legal notices and visits to your website. All of them are available on every plan.

How much does detection cost?

It depends on the signal. Profile views, invitations received, reactions to your messages and site visits are free. Others cost 1 to 48 credits per lead, or 2 credits per legal notice.

How is the heat score calculated?

Every signal feeds a score from 0 to 100, ranked hot, warm or cold. The score comes with three dated reasons, so the rep knows why the account moved up.

Can I tell a prospect I saw them visit my site?

No, and Prosperian reminds you of that. Tracking signals are for timing. The call angle only uses facts you can mention, such as a new hire, a funding round or a new role.

See which accounts in your target are moving this week

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