Prosperian Charter of B2B prospecting best practices
Last updated: 24/09/2025
Absolute respect for the prospect
We commit to never harassing, manipulating or deceiving prospects. Every interaction must bring real added value.
Authentic personalization
We reject "one-size-fits-all" approaches and commit to creating messages genuinely adapted to the context and challenges of each prospect.
Full transparency
We communicate clearly about who we are, who we represent and the purpose of our outreach from the very first contact.
Exemplary GDPR compliance
We strictly comply with data protection regulations and use only legitimate, compliant data sources.
Value before conversion
We firmly believe that effective prospecting starts by delivering real value before any attempt at conversion.
Multichannel without omnipresence
We orchestrate a consistent presence across several channels without creating a sense of invasive omnipresence for the prospect.
Mutual qualification
We see prospecting as a process of mutual qualification, where the goal is to determine whether a collaboration can be beneficial for both parties.
Continuous analysis and optimization
We commit to systematically analyzing the performance of our actions and continuously optimizing our approaches.
Respect for competitors
We never disparage competitors and base our arguments solely on the objective value of our solutions.
Ongoing training
We continuously invest in training our collective to stay at the cutting edge of the best prospecting practices and technologies.
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