Feature

Intent signal software that tells you when to call

Prosperian's intent signal software turns traces of interest into a calling order. Pricing page visits, engagement with a competitor, a dropped tool: it ties them to the right account, scores them, and tells you what can be said on the phone.

Turn on intent signalsWatch an account heat up
Claire DumontHead of Marketing · Braveo
Ready to call
Signal
Her company visited your pricing page twice
Why now
Accepted your LinkedIn invitation yesterday, her team is hiring
Suggested angle
Open on the hiring, never on the visit

Misused intent does more harm than ignored intent

The intent signal method is well known. Execution is where it breaks: knowing who, when, and above all how to bring it up.

  • The creepy call"I see you were on our pricing page yesterday." The prospect feels watched and the conversation shuts down before it starts.
  • The lonely signalOne anonymous visit or a single click says nothing. Without combining it with other traces, you end up calling the merely curious.
  • The moment that slips awayInterest runs high for a few days. An alert read the following week reaches a prospect who has moved on.

Intent signal software ties each trace to an account, then to a call

The method is explained on our dedicated hub. Here is what the software runs for you.

  1. Step 01Collect the tracesCompanies visiting your website, pricing page or demo page, engagement with your competitors, tool adoption or churn, registration for a tracked event.
  2. Step 02Combine and scoreTraces add up in a heat score from 0 to 100. An account stacking several intents turns hot, with three dated reasons.
  3. Step 03Warm up with a quotable factThe agent writes to the right decision maker using what can be said out loud: a new hire, a new role, a reaction to a post.
  4. Step 04Call at peak interestThe account enters the power dialer queue while the intent is fresh. The card gives the angle, and what to leave out.

The intents the software tracks, and how to use them

Visits that matter
A company on your pricing or demo page weighs more than a blog visit. A known prospect who clicks through from your email is identified.
An eye on competitors
People reacting to a competitor's posts, prospects connecting with their team, companies dropping their tool.
Tool moves
Adoption of a complementary tool, or churn from a tool in your category: two moments when a buying project opens up.
Tracking signals versus quotable signals
Each card separates what helps you pick the moment from what can be said. That is what avoids the "I'm watching you" effect.
The hottest first queue
The rep opens a session and calls accounts at the peak of their interest, with no sorting to do.

Intent is still a hypothesis

  • A site visit does not prove a project: it is a clue to combine with others.
  • The software identifies companies visiting your site, and an individual prospect only when they arrive from one of your emails.
  • Competitor and tool signals cost more credits (up to 48 per lead): keep them for accounts in your target.
  • The software does not replace the method: you still decide what to offer an account showing interest.

Intent signals serve teams with real traffic or known competitors

It is for you if

  • Companies from your target visit your site and nobody follows up.
  • You know your competitors and want to see who is interested in them.
  • You already do outbound
  • You have a structured sales team
  • Several people prospect on the team
  • You already use a sales stack
  • Your reps spend time preparing their prospecting
  • They still call a lot of cold prospects
  • You want to prioritize accounts better

It is probably not for you if

  • You want to quote every trace to the prospect: the software will advise against it.
  • You do no outbound prospecting at all
  • You only want mass emailing
  • You want to take humans out of selling

A call script for intent you never mention

The account is hot because it visited your pricing page. You do not bring that up: you open on the quotable fact the card suggests.

Call script · PhoneIntent-driven call, opening on a quotable fact

Hi {first_name}, {your_first_name} from {your_company}. You accepted my LinkedIn invitation last week, so I thought I would give you a call.

I noticed {company} is hiring for {role} right now. That is usually when {common_problem} becomes pressing.

How are you handling that today?

If the topic is open: what made you start looking at options?

If it is early: I will email you a concrete example, and we can pick this up on {day}?

Never mention: the site visit, the page viewed, the email opened, the reaction on a competitor's post.

Frequently asked questions

How is this different from the intent signal method?

The method explains how to reason with intent. This page covers the software that runs it: collecting traces, heat scoring, the call queue and guidance on what to say.

How does Prosperian know a company visited my site?

Prosperian picks up companies visiting your website, pricing page or demo page. A prospect you already know is identified when they arrive by clicking a link in your email. These signals are free.

Why not mention the visit to the prospect?

Because nobody likes feeling followed. The visit tells you when to call. The opening relies on a public or shared fact, such as a new hire or an accepted invitation.

Are intent signals included in every plan?

Yes, every signal is available to everyone. Some use credits, from 1 to 48 per lead depending on the signal, and others are free.

Does the software connect to my CRM?

Yes. Prosperian syncs both ways with HubSpot and Pipedrive.

Call accounts while they are interested in you

Launch my agent for freeBook a demo

Free trial · Ready in minutes · Cancel anytime