Feature

Multichannel prospecting sequences that follow the prospect

Prosperian's multichannel prospecting sequences do not run on a fixed calendar. The agent picks the next step based on what the prospect does, across email, LinkedIn and phone, and saves the call for those who showed interest.

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A blind sequence chases everyone the same way

Day 1 email, day 3 LinkedIn, day 7 follow-up: most sequences ignore what happened between two steps.

  • The interested prospect waits their turnThey accepted your invitation on day one, yet the sequence still sends the follow-up scheduled for next week.
  • The silent prospect gets the same thingSomeone who opened nothing gets the same text as someone who clicked. Neither is well served.
  • The phone is tacked on at the endThe call lands on day 14 by default, whatever the level of interest. Too late for some, too early for others.

Multichannel prospecting sequences branch on engagement

Every step sets a condition. The agent reads the reaction and takes the matching branch.

  1. Step 01A signal opens the sequenceA new hire, a new role or a reaction to a post brings the contact in. The first message builds on that fact.
  2. Step 02Conditions steerOpened, clicked, accepted, no reaction: each case triggers a different path, on the channel that fits best.
  3. Step 03Heat rises or fallsEvery reaction adds to the heat score. A prospect who engages turns hot and leaves the automatic rhythm.
  4. Step 04The call comes at the right timeThe warm prospect enters the power dialer queue. If nobody picks up, a voicemail can be dropped.

Three channels, one sequence, clear rules

Verified email
Every address is verified (deliverable, undeliverable, risky). The sequence only writes to deliverable addresses.
Capped LinkedIn
Invitations and messages, within 20 actions per day per account.
Phone and voicemail
Power dialer included in every plan, plus voicemail drop when the prospect does not answer.
Replies stop the sequence
A reply lands in the unified inbox, prioritized by AI, with a suggested answer. The rep takes over.
Compliant by default
B2B email prospecting on the basis of legitimate interest: a message tied to the role, one-click unsubscribe.

What a sequence does not replace

  • A reason to write: a sequence launches better on a signal than on a raw list.
  • The rep's judgment: once a prospect replies, the conversation is theirs.
  • Mass volume: this is not a bulk sending tool, and LinkedIn caps cannot be raised.
  • An unverified address: it is set aside rather than tried.

For teams juggling three tools to run one sequence

It is for you if

  • Your emails, LinkedIn messages and calls live in separate tools.
  • You want the sequence to change course when a prospect reacts.
  • You already do outbound
  • You have a structured sales team
  • Several people prospect on the team
  • You already use a sales stack
  • Your reps spend time preparing their prospecting
  • They still call a lot of cold prospects
  • You want to prioritize accounts better

It is probably not for you if

  • You only use one channel and do not plan to add another.
  • You do no outbound prospecting at all
  • You only want mass emailing
  • You want to take humans out of selling

A four-step sequence template, with its branches

Conditions pick the next step, they never feed the message: you do not tell a prospect they opened or clicked.

ChecklistSequence after a hiring signal
  1. Step 1, email: "{first_name}, I saw {company} is hiring a {role}. When a team grows, {common_problem}. Is that on your plate?"
  2. Step 2, LinkedIn, same day: invitation with no note, or one line about the hire.
  3. "Accepted" branch: a LinkedIn message that says thanks and asks a single question about how the team is organized.
  4. "Opened" or "clicked" branch: the prospect moves to the top of the call queue, with no mention of the open or the click.
  5. "No reaction" branch after a week: a second short email, from a different angle, such as onboarding new hires.
  6. Step 4, phone: call from the power dialer, opening on the hire; voicemail if no answer.
  7. Exit: reply received, meeting booked, or unsubscribe.

Frequently asked questions

Which channels can a sequence combine?

Email, LinkedIn and phone, including the power dialer and voicemail drop. The agent runs all three within one sequence.

Which conditions can I set?

Branches are based on engagement: opened, clicked, accepted the invitation, no reaction. Each one triggers a different path.

Should my follow-up mention that the email was opened?

No. Opens and clicks decide the timing and the channel. Messages rely on facts the prospect will recognize, such as a new hire or an accepted invitation.

Are sequences GDPR compliant?

B2B email prospecting relies on legitimate interest, with a message tied to the role and a one-click unsubscribe, applied by default. Prosperian is hosted in the European Union.

Can I keep my CRM?

Yes. HubSpot and Pipedrive sync both ways. Prosperian replaces your sequencing tool, not your CRM.

What happens when a prospect replies?

The sequence stops for that person. The reply lands in the unified inbox with a suggested answer, and the rep picks up the conversation by hand.

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