LinkedIn Document Ads: educate and convert your prospects with impactful content

Why invest in Document Ads?

Decision-makers no longer want plain ads: they're looking for value. LinkedIn Document Ads let you share useful content (a study, white paper, guide, or benchmark) directly in your prospects' feed. It's the ideal format to grab attention, build credibility, and turn readers into leads.

Campaigns that make a difference

• Ultra-targeted reach: show your documents to the right audiences (role, industry, company).
• Premium content: attract prospects with value, not just a sales pitch.
• Built-in lead gen: capture readers' contact details through native LinkedIn forms.

Why Document Ads boost your results

• Position yourself as an expert in your field.
• Generate more qualified leads through content.
• Maximize your ad ROI with campaigns that convert.

The best ways to use Document Ads

• Promoting a white paper or an industry study.
• Acquisition campaign targeting B2B decision-makers.
• Lead generation for your sales reps.
• Showcasing your expertise at a trade show or event.

Customer testimonial

"Our Document Ads generated 400 qualified leads in one month, at half the cost per lead of standard ads."

Élodie V., Marketing Manager, HR SaaS

FAQ

• Do you need a specific document? Yes: a study, a guide, a benchmark, or any high-value content.
• What results can you expect? Up to 2x more leads than standard ads.
• Is it compatible with HubSpot or Salesforce? Yes, leads are sent straight to your CRM.
• How much does a campaign cost? From 30€/day, depending on your audiences and goals.
• Does it work for B2C? Mainly effective in B2B, but it can suit premium products.

Create your first Document Ads campaign

Showcase your expertise and turn your content into qualified leads.